Content and collaboration are a messy business. And business like ours are built speed and quality of work we deliver.
You can only do these 2 things together when you are focusing maximum of your time is doing the work that ensures this happens. Follow ups are the small termites that eat away your bandwidth, your team's bandwidth and keeps you for delivering on these 3 fronts.
And honestly, follow ups are just bad for business. No customer would want to work with you if they had to follow up on things constantly.
If you’ve been assigned a task or our leading a project or working with brand for a campaign - make sure you do not give anyone a chance to follow up. And if you ever are in a situation where you find yourself following up with anyone in the team, make sure you send them a link to this page.